For real estate agents, much of their time is spent trying to find new clients. In fact, for most Real estate agents, getting new leads takes up most of their time and money. However, if you compare the top producer real estate agents against the competition, it quickly becomes clear that their major time investment is actually devoted to selling property. This begets the question, what are the top-producing real estate agents doing that is so significantly different than their competition?

If you look at these leading sales agents and contrast their line of attack to real estate with their struggling competition, you find that the real estate agents that make the most money rely on technology, systems and a support team to do the heavy prospecting and lead generation. This frees the lead REALTOR to spend time showing houses, closing listing presentations and growing sales.

By contrast, the majority of REALTORS are solo entity offices. Even when working with a broker, these agents are often left to their own devices to attract new customers, promote their services and eventually close sales. Unfortunately, this lack of means frequently manifests itself in a real estate agent whose income is barely above the poverty line.

Luckily, for the rest of the REALTOR population these tools are not unique to the top producers. In fact they are available to all agents. Tools such as the Redex real estate listing and fsbo lead system provide agents with a daily list of new prospective customers. Additional tools such as mobile applications and even social media websites like Facebook and Twitter can provide a continual stream of new clients. For most agents, even basic web tools like the Redex Agent Sites can help drive prospects and speed the sales cycle. All of this technology is available and can provide an immediate impact on the REALTOR’s bottom line.

With few exceptions, all of these tools are available to all real estate agents, and when comparing the monthly fees to the potential profit, the justification for the investment in real estate marketing becomes clear. The Redex and LandVoice services are inexpensive and provide a continual and unique source of business. In point of fact, services like Twitter and Facebook which can be great sources for leads are free.

The point is simply that as a Realtors, a tiny investment in advertising and marketing technology and tools that automate and organize lead acquisition can make the crucial difference in the degree of success for the real estate agent.

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